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Copy of “The ‘Why’ of Coaching: Beyond What and How”

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Why do we coach the way we do? And what happens when we stop asking that question?

In this episode, we explore one of the most underused, yet most powerful tools in coaching: the “why.”

Drawing insight from the book Beyond What and How: The Why of Coaching, we unpack how most coaches stop short at teaching what to do and how to do it—but fail to explore why it matters. And that, according to the author, is where true development begins.

💭 “What” and “How” are knowledge. “Why” is wisdom.📚 Framed through Bloom’s Taxonomy, the episode breaks down how “why” promotes deeper learning, problem-solving, and self-coaching.⚠️ The result of ignoring the “why”? Players rely on imitation and instruction—not understanding.

In a system hyper-focused on winning and recruiting superstars, we risk skipping the essential building blocks that shape long-term growth and holistic athletes.

This episode challenges coaches to rethink their methods, elevate their teaching, and equip players not just to perform—but to think, analyze, and create.

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